S.U.M’ing It Up

Michelle Allman-Esdaille is the proud co-owner of The Hook & Company, a Toronto based referral and resource hub created specifically for music and entertainment professionals. She is a co-author of the Amazon best selling book, “You Have So Much Potential” which addresses generational healing and how to achieve it. Her goal is to thoroughly and systematically connect service providers and resources in the music industry directly to music artists, from anywhere in the world and has been doing so over the last 5 years.

Amanda Godda, Indigenous, 2spirit Artistic Director at Urban Mecca Media, has been in and around the business side of music for over a decade beginning in Ottawa promoting local acts... later graduating from Trebas Institute in 2016 Amanda’s experience spans across a host of areas including but not limited to; artist management/development, contracts, social media, marketing, sales, distribution, pr, networking, event and tour management, private funding/grants & consulting sectors. In 2018 Amanda embarked on her own entrepreneurial journey and created Urban Mecca Media; Urban Mecca Medias’ philosophy is to breathe life into the careers of artists in need of direction and resources, focusing on Women, BIPOC and LGBTQA2+ artists primarily in the “Urban“ arena.